First Visit

First Visit (shokai) is an industry term referring to a customer's first time visiting a specific venue. In Japan's nightlife, particularly table-service establishments such as hostess bars, cabaret clubs, and snack bars, it is common for venues to offer special pricing or services for first-time guests.

Many venues provide discounted rates or complimentary services exclusively for first visits, such as free nomination fees or a welcome drink. This practice is a customary way to welcome new customers, and since the first experience heavily influences repeat visits, staff typically make an extra effort to ensure a positive impression.

The typical flow for a first visit begins with being seated by a staff member, who will briefly explain the pricing system and house rules. A cast member (hostess or host) then joins the table, and conversation and drink service commence. The first visit is an excellent opportunity to gauge the venue's atmosphere and service style; there is usually no pressure to make a nomination or arrange a companion outing.

Pricing varies by venue, but first-visit rates are often lower than standard set fees. A typical range is ¥3,000–¥5,000 for a 30-minute to one-hour set, though upscale establishments may charge more. It is advisable to confirm the rules and pricing clearly upon arrival and ask staff any questions to ensure a comfortable experience.