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Ehime's capital is Matsuyama, where restaurants line the Okaido and Gintengai arcades in the city centre. From Tokyo you reach Matsuyama by the Shiokaze limited express via Okayama or by air from Haneda.
Updated May 27, 2026
Okaido, in Okaido 1- and 2-chome, is a large shopping street enclosed by arcades. Plenty of restaurants line it, Ropeway-gai continues to the north and the Gintengai arcade to the south. It is right by the Okaidoguchi stop on the Iyotetsu tram and about 15 minutes on foot from Matsuyama-shi Station.
Every year from late June to the first week of August, Okaido, Gintengai and the Matsuchika Town underground mall hold the summer Saturday night market. For hostess clubs (kyabakura), snack bars and other venues, check the address on each venue's own page.
The limousine bus from Matsuyama Airport stops at JR Matsuyama Station (about 15 minutes) and Matsuyama-shi Station (about 20), then continues to Okaido and Dogo Onsen Station. Traffic changes the timing, so leave margin before a flight home.
By rail, the Nozomi Shinkansen takes about 3 hours 25 minutes from Tokyo Station to Okayama, and the Shiokaze limited express about 2 hours 40 minutes from there to Matsuyama. A flight from Haneda to Matsuyama takes about 1 hour 35 minutes.
NIGHT LIFE JAPAN splits Ehime into two areas: Matsuyama City, the prefectural seat, and Shikokuchuo City, which bills itself as Japan's number one paper town. Each area covers the whole city and lists its venues together.
Ehime is generally fine for a night out. The main risk is bottakuri, a padded bill at the end. Stick to venues that post their prices, skip street touts steering you into ‘free’ bars, and confirm the set fee plus any nomination or bottle charges before you order.
Payment methods vary by venue. Check the listing and confirm with the venue before booking.
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